Top 5 Social Apps in Belarus, Q2 2023

In Q2 2023, the top five social apps in Belarus demonstrated diverse performance trends across downloads, revenue, and active users. Below is an overview of how these apps fared during the quarter, based on data from Sensor Tower.

TikTok saw consistent revenue growth, peaking at approximately $33K in the final week of June. Downloads fluctuated throughout the quarter, starting at 32.7K in late March and ending at 27.8K in late June. Active users showed a gradual increase, reaching around 1.66M by the quarter's end.

Instagram maintained steady revenue, with slight fluctuations, peaking at $118 in mid-June. Downloads showed a general upward trend, starting at 20.9K in late March and reaching 18.7K by the end of June. Active users remained relatively stable, hovering around 1.89M throughout the quarter.

Likee - Short Video Community experienced modest revenue, peaking at $273 in mid-May. Downloads varied, starting at 12.9K in late March and ending at 9.3K in late June. Active users showed a slight decline, averaging around 92K by the end of June.

VK: music, video, messenger had a stable revenue stream, peaking at $4.8K in mid-June. Downloads fluctuated, beginning at 14.7K in late March and closing at 10.8K in late June. Active users saw a gradual decrease, finishing the quarter at approximately 1.6M.

Yappy: снимай видео, клипы did not generate revenue but faced a significant decline in downloads, starting at 16.4K in late March and dropping to 622 by late June. Active users also decreased, from 487K in late March to 316K by the end of June.

These insights highlight the dynamic nature of social app performance in Belarus. For more detailed analytics and trends, visit Sensor Tower.